The Enduring Influence of Marilyn Monroe’s Style on Contemporary Fashion

Tess DiNapoli
4 min readJun 21, 2024

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Photo by DekoArt-Gallery on Pixabay

Over six decades have passed since Marilyn Monroe dazzled the world with her magnetic presence, yet her influence on fashion remains as palpable as ever. Monroe was not just a movie star; she was a style icon whose impact on contemporary fashion is both deep and enduring. With her combination of glamor, sensuality, and accessibility, Marilyn Monroe continues to inspire designers, stylists, and fashion enthusiasts around the globe. In this journey through Monroe’s lasting legacy, we uncover how her iconic style elements are woven into the very fabric of today’s fashion landscape.

Who was Marilyn Monroe?

Photo by DekoArt-Gallery on Pixabay

Born Norma Jeane Mortenson in 1926, Marilyn Monroe ascended from a challenging childhood to become an emblem of allure and glamor worldwide. Renowned for her roles in films like Some Like It Hot and The Seven Year Itch, Monroe crafted an image that seamlessly blended vulnerability, intelligence, and breathtaking glamor, securing her place as a quintessential figure in American culture and a perpetual icon of Hollywood’s golden era.

Marilyn’s Signature Style

Marilyn Monroe’s fashion sense was an integral part of her public persona, characterized by a few key elements that made her style unforgettable:

  • Form-Fitting Silhouettes: Monroe often chose outfits that accentuated her curves, from her famous white halter dress to glittering evening gowns. This celebration of the female form continues to resonate in contemporary fashion, with body positivity becoming a significant movement.
  • Bold Color Choices: While often remembered in her iconic white dress, Marilyn did not shy away from vibrant colors, wearing everything from radiant reds to deep blues, which emphasized her dynamic presence. Today, such bold color choices are a staple on the runway and in street style, encouraging self-expression.
  • Playful Elegance: Marilyn’s ability to blend sex appeal with class created a look that was both aspirational and relatable. Her playful yet elegant style is evident in the modern resurgence of coordinated skirt suits and soft, flowing dresses.

Contemporary Echoes of Monroe’s Fashion

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Marilyn Monroe’s timeless appeal is vividly reflected in several current fashion trends, demonstrating the enduring influence of her style. Her iconic looks capture the essence of 1950s glamor, serving as a blueprint for today’s fashion innovations. The Marilyn look blends classic elements with modern sensibilities to create styles that are nostalgic yet current.

The Return of the Halter Neck

Reintroduced with modern fabrics and prints, the halter neck design has seen a resurgence, appearing in everything from swimsuits to pleated cocktail dresses. This style pays homage to Monroe’s famous look from The Seven Year Itch, emphasizing a bare back and a sense of classic glamor.

Red Carpet Glamor

Monroe’s red carpet looks, characterized by their breathtaking glamor and sophistication, continue to inspire today’s celebrity fashion choices. Designers frequently channel Monroe’s style through colorful dresses crafted from luxurious materials like silk and chiffon, embellished with modern details to create striking, memorable ensembles.

Vintage Revival

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The current fascination with vintage fashion has brought Monroe’s 1950s aesthetics back into the spotlight. Pencil skirts, cardigans, and high-waisted trousers are now paired with modern crop tops and sneakers, blending nostalgic elegance with contemporary casual style.

Casual Marilyn Vibes

Monroe’s casual yet chic style, seen in her off-duty looks featuring high-waisted jeans and knotted blouses, has inspired a trend that marries comfort with vintage sex appeal. Fashion influencers and designers continue to draw on this aspect of her wardrobe, promoting a relaxed yet put-together style that appeals to the modern woman.

Monroe-Inspired Swimwear

Reflecting her love for standout beachwear, today’s swimwear lines often feature high-waist bikinis and one-piece swimsuits that echo Monroe’s iconic beach outfits. This trend celebrates her unabashed femininity and continues to be a staple in swimwear collections.

Marilyn’s Impact on Beauty and Beyond

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Marilyn Monroe also left a significant mark on beauty standards that accompanies her iconic fashion influence:

  • Beauty Marks: Marilyn’s signature mole on her cheek, once considered an imperfection, inspired countless women to embrace their natural beauty marks! Today, the beauty industry highlights the uniqueness of personal features more often, moving away from the one-size-fits-all beauty standard.
  • Blonde Ambition: Monroe’s platinum blonde hair became a symbol of glamor and has inspired myriad variations across decades. The boldness of changing one’s hair color as a form of self-expression continues to be a major trend in beauty culture.

A Lasting Legacy of Style

Marilyn Monroe’s style transcends time, her influence permeating layers of fashion and culture that extend far beyond the era she lived in. Her ability to combine sensuality with style and sophistication with simplicity allows her legacy to continue inspiring the fashion world. As we look at contemporary fashion, it’s clear that Monroe’s imprint is indelible, proving that true style is indeed timeless! Marilyn Monroe taught us that fashion isn’t just about the clothes we wear — it’s about the story they tell and the confidence with which we wear them.

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Tess DiNapoli

Tess DiNapoli is an artist, freelance writer, and content strategist. She has a passion for yoga and often writes about fitness & wellness, as well as fashion.